This year, our theme, "UXperience Aloha," celebrates the spirit of Aloha and its impact on Hawaiʻi and the design world. Aloha is more than a word — it's a philosophy of love, compassion, and community. By embracing these values in our design practices, we can create experiences that are more meaningful, inclusive, and sustainable. Let's bring the principles of Aloha into our work:

Akahai, meaning kindness to be expressed with tenderness;

Lōkahi, meaning unity, to be expressed with harmony;

ʻOluʻolu, meaning agreeable, to be expressed with pleasantness;

Haʻahaʻa, meaning humility, to be expressed with modesty;

Ahonui, meaning patience, to be expressed with perseverance.