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TRUE Innovation: Changing landscape of Japanese consumers during the pandemic and opportunities that it reveals

Join this session to learn how the Japanese landscape has changed and how you can adapt to meet the changing needs. Consider how a digital marketing strategy can be changed to reach your intended target.

SEEDATA will provide information that will drive digital marketing strategy in the near term:

  • Changes in Japanese consumer behavior given changing demographics, and how it will impact Hawaii's tourism industry

  • Changes in consumer behavior in Japan during the pandemic from stay-at-home, health care and online recreation/education contents perspectives

  • Digital business trends including D2C brands, LINE marketing and other data-driven innovative practices

AGENDA

  • Panel discussion with Paul Yonamine (Chairman, Central Pacific Bank) and Eric Takahata (Managing Director, Hawaii Tourism Japan)

  • SEEDATA Presentation

  • Q&A with SEEDATA team

REGISTER

Register HERE to secure your spot.

NOTE

This is a pre-requisite for an interactive Workshop that will be held on November 9th. SEEDATA is a leading digital marketing company in Japan, with many international clients. They will be providing a hands-on session to support selected Hawaii companies in developing their Japan marketing strategy. There will be a fee associated with the workshop, distributed amongst participants at cost. Space is limited, if you are interested, please email michellec@hawaiiexecutivecollaborative.org with Subject "SEEDATA Workshop Request".

ABOUT TRUE

TRUE is an initiative of the Hawaii Executive Collaborative, supporting the CHANGE Framework and Movement. Driven by a partnership between the private, public sectors and the State of Hawaii, TRUE aims to create tech-enabled jobs by accelerating the adoption of technology. TRUE accomplishes this through collaboration and sharing of solutions to common business challenges, in turn creating more resilient companies and a thriving Hawaii. www.hec.org/true

Hawaii Technology Development Corporation (HTDC) is a state agency under the State of Hawaii Department of Business, Economic Development and Tourism. Our mission is to diversify Hawaii's economy by developing a flourishing technology industry that provides quality, high-paying jobs for Hawaii residents. www.htdc.org

The Entrepreneurs Sandbox is a co-working facility in Kaka'ako, owned by HTDC and managed by BoxJelly. As the "front door to innovation", our mission is to bring together change agents in Hawaii to enable transformation for a more dynamic Hawaii through technology and entrepreneurship. www.sandboxhawaii.org

ABOUT SEEDATA

SEEDATA is an innovation consulting firm. We help companies to develop new products and build innovative services with our unique vision of consumer behavior.

We are founded in 2015 as a subsidiary company of Hakuhodo, one of the oldest and most successful advertising agencies in Japan. Since then, we’ve conducted more than 100 successful projects with global clients from various industries. Our strengths come from our unprecedented approach to discover consumer insights.

Our analysts and business designers, using our proprietary Tribe Database, provide one-stop support for your company's innovation activities, from concept to reality.

ABOUT MAJICONNECTION

MajiConnection was founded after years of working in both Japanese and American business culture. Our goal is to help entrepreneurs turn their own ideas and visions into successful companies with networking guidance to help connect companies and investors to access those new ideas. MajiConnectionn is also the founder of Island Innovation Demo Day, which helps Hawaii startups to connect with Japanese investors and corporations.