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Business Fundamentals and Social Entrepreneurship

  • 2438 Beretania St Honolulu, HI (map)

At the Purple Prize, we don’t believe there’s a set formula for starting a successful tech startup, but we do know there are certain skills you need to have to have a chance to create one.

We also believe that businesses should not be solely concerned with maximizing financial profit. They should be social enterprisescommitted to generating value for the communities and ecosystems in which they exist.

Join Purple Prize teams on Saturday, April 27 for a free, intensive workshop on Business Fundamentals and Social Entrepreneurship where experienced entrepreneurs and business professionals share their manaʻo on topics including:

  • strategic planning

  • customer discovery

  • business law

  • financial accounting

  • fundraising

  • and more

In addition to valuable learning opportunities, there will also be opportunities to network, socialize, and connect with others in the business and innovation communities. Refreshments, lunch, and pupus for pau hana will be provided!

Hope to see you there!



8:30am - Check-In

9:00am - Opening remarks and E ho mai

9:20am - Keynote: "Going from Idea to Startup" with Mark Watkins, founder of BookShip and Partner at Flybridge Capital

10:05am - Interactive: "Customer Discovery and Commercialization" with Forest Frizzel, CEO, Shifted Energy

11:10am - Competitive Advantage and Team

11:40am - Networking Break

12:00pm - "Strategic Planning to achieve your Theory of Change" with Keoni Lee, CEO, Hawaiʻi Investment Ready

1:10pm - Lunch

2:00pm - Business Structures

3:05pm - "Cooperatives: a True Community Business"

3:45pm - Networking Break

4:05pm - Mini-Workshop: Finance and Accounting Fundamentals

  • 1 hr - Using Excel for Business

  • 30 mins- Reading a Financial Statement

5:45pm - Fundraising and Seeking Investment: Grants, Venture Capital, and Alternatives

6:15pm - Components of a Concept Plan (Business Plan Lite)

6:30pm - Oli Mahalo and Pau Hana

7:30pm - Pau




What are my parking options for getting to and from the event?

1. Ample street parking near Halau ʻInana.

2. The Varsity Building Parking Lot at 1110 University Avenue, Honolulu, HI 96825 - Walking from here to Halau ʻInana takes ~3-5 minutes.


How can I contact the organizer with any questions?

Please feel free to email us at


What should I bring?

  • Laptop computer preferably with access to Microsoft Excel.

  • Reusable water bottle and reusable mess kit (plate, utensils). Single-use plates and utensils will be provided, but please help us to reduce our environmental footprint.